MyLABEL

MyLABEL pitched before the dragons on Series One, Episode Two. The pitch was carried out by Richard Croft and Chris Thompson. They did not receive investment.

Premise of The Company
MusicControl.com (now emusu.com), is a service to allow independant musical artists to launch a website, selling their music.

Stats
Investment Requested: £200,000 Equity Offered: 25%

Downfall
Doug Richard picked up on the fact that the company wasn't using their own software, and none of the other dragons thought that Richard and Chris had the business experience to make it happen.

Personnel

 * Richard Croft - Co-Founder
 * Chris Thompson - Co-Founder