EM and JO

EM and JO, fashion label pitched before the dragons on Series One, Episode One. The pitch was carried out by Joanne Morrison and Emma McPherson. They did not receive investment.

Premise of The Company
EM and JO was a fashion label, which would start by opening a bespoke boutique in the west end of Glasgow. This would then expand to more shops and a full fashion label.

Stats
Investment Requested: £60,000 Equity Offered: 20%

Offers

 * Duncan Bannatyne wanted to invest a portion of the money but couldn't find any fellow investors.

Downfall
Doug Richard spotted that they couldn't sell to other shops, while still having a personal touch.

Personnel

 * Joanne Morrison - Manager
 * Emma McPherson - Designer